#TheDoseWeKnead is a pro-vaccination initiative which was a brainchild of Chef Aditi Handa – co-founder of India’s largest Artisanal Bakery.
We designed and shipped this initiative in the form of a campaign on the digital platforms, with the objective to creative positive brand recall and induce large-scale trials. The initiative is intended to encourage their audience to get vaccinated, stay safe and be well. The brand, staying true to its honest and generous ethos, ships free box of freshly baked cookies to each and every person who uploads their vaccination certificate on to the website, in an effort to deliver a dose of happiness while we all grapple with the second wave.