Author: Binary Chai

Websites have been advocates of the brands from the past 15 years. Since then, they have evolved from one-pagers to now, e-commerce. Who would have thought you can sell and buy online! As they have become indispensable for businesses, every element has become important from a user experience perspective. Is it easy for the user, is it pleasing the eye? Will it bring the user back?

Marketing is changing and the biggest force enabling that change is technology. What started as “word of mouth” amongst connections is now wide and open globally because of technological advancements. It won’t be too ambitious to say that technology is now becoming the backbone of marketing. The term technology was coined in the year 1829 but now holds a very different essence. Not just mark

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